B2B Marketing
Sora Sweet Reads - B2B Campaign
Sora Sweet Reads is an annual K–12 summer reading program delivered through OverDrive's Sora app, providing 100+ curated simultaneous-use titles to school partners across the US and Canada at no additional cost. As the program lead, I manage the campaign end-to-end — from content curation coordination and partnership development with Book Creator to asset creation, partner communications, and performance tracking. Sora Sweet Reads has driven over 1,000,000 program checkouts both globally and within the United States.
School Stars - B2B Campaign
School Stars is an annual partner recognition campaign celebrating schools that go above and beyond to promote Sora and reading within their communities. As the program lead, I manage every aspect of the campaign from concept through execution — including promotion, submission coordination, and partner recognition communications. School Stars strengthens partner relationships and drives community engagement across the North American Schools business unit.
Educator Blog Writing Samples
As a contributor to the Educator's Blog, I wrote articles on current campaigns and other initiatives for a K-12 school educator and librarian audience.
Clicking each thumbnail will take you to the full article
1-Page Partner Resources
I like making the complex feel simple. I created two simple resources for school partners to use with clear and actionable guidance.
Authentication Best Practices was developed in response to a recurring need identified through partner conversations. Designed to Sora brand standards, it walks school administrators and IT teams through common authentication scenarios to prevent disruptions to student access. It has since been shared with school partners nationwide.
Sora Showcase was created to simplify onboarding for a new product feature. Each resource was personalized with the school's unique URL before sending, getting partners up and running quickly and confidently. It was subsequently shared across the Product Support team for wider use.
Click the slideshow arrow to view both resources.
