B2C Marketing
Homecoming Campaign
Homecoming was a B2C re-engagement campaign I developed from scratch to create a second enrollment push during The Little Gym's fall season. Targeting lapsed members, the campaign invited previous families back through a week-long open house event complete with spirit week themes, daily deals, and a football-style run-through. Executed across email, social media, Facebook events, and in-gym signage, Homecoming was successful enough that The Little Gym International adopted it for use across the global franchise.
Click through the slideshow for examples of the email send and social posts.
Share the Love Campaign
Share the Love was a community-centered B2C campaign built around retention, referrals, and giving back. Rather than leading with enrollment specials, the campaign focused on adding value for current members while incentivizing them to bring friends. It incorporated local business partnerships for raffle donations, a Cleveland Food Bank charity tie-in, and an open house event — executed across email, social media, and Facebook. Like Homecoming, it was adopted by The Little Gym International for franchise-wide use.
Click through the slideshow for examples of the email send and social posts.
Wonderkids Club - Email Marketing
Clear, warm communication was essential to the success of the Wonderkids Club preschool program. These parent-facing email newsletters kept families informed, engaged, and connected to their child's experience — covering everything from weekly curriculum updates and enrollment reminders to navigating program changes during COVID-19. Each email was written to feel personal and approachable while delivering important information clearly and efficiently.
Click through the slideshow for excerpts from email communications.